Data-Driven vs. Gut-Driven: Which One Helps Your Business Grow?
In the movie Moneyball, when Billy Beane (played by Brad Pitt) proposed using statistics to evaluate baseball players, the seasoned scouts weren't impressed with this method.
They cared more about how players looked—the swing, the attitude, even the girlfriends. (Yes, one scout actually said a player’s girlfriend wasn’t attractive enough.) At…
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5 Unorthodox Creative Marketing Solutions That’ll Make Your Business Stand…
In today's business world, it's more important than ever for small businesses to find ways to stand out from the competition. Customers have…
Do you Want to Be an Apartment Vendor? Here’s What You Need to Know
It was a chilly and raining February afternoon when I met the new owners of an apartment complex. I was their new vendor. We walked around the…
How to Develop a Market Strategy that Works in 2022
Keeping up with marketing trends can be a full-time job. In 2022 alone, we have seen a huge shift, where people are more interested in…
5 Tips to Help Your Small Business Cut Spending and Conserve Cash
The current state of the economy has left many small business owners anxious about their spending and cash flow. This article will cover tips…
What is a SQL Injection and How to Prevent It?
An SQL injection attack involves inserting or "injecting" a SQL query through the client's input data to the application. Bad actors can use…
Joker Malware Flooding into Google Play
Be aware, The Joker, an android trojan, has been detected yet again.
Google Play has re-enforced the Joker premium billing-fraud…
What Does Ransomware Mean For Your Business
For small business owners, the internet has made things a lot easier. In some cases, it is the very heart of the company. Unfortunately, along…
How to Calculate Gross Profit Ratio
Understanding the importance of the gross profit ratio is a crucial task for any business owner. Calculating the most appropriate way to use…
Finding a Solution to Cash Flow Problem by Factoring
As you might have already experienced, it is not unusual for small businesses to be short on cash. Depending on the industry you operate in,…