Author

Sergio Fetter

Sergio Fetter is, first and foremost, a father. In the last decade, he gained much experience by starting a few businesses. Aside from serving in the military, he loves to write, read, and spend time with his family. He holds a B.S. in Business Administration & Management/Accounting from Limestone College and currently acquiring an M.A in Strategic Communication from Liberty University.

Small Business

Data-Driven vs. Gut-Driven: Which One Helps Your Business Grow?

Sergio Fetter Sep 3, 2025

In the movie Moneyball, when Billy Beane (played by Brad Pitt) proposed using statistics to evaluate baseball players, the seasoned scouts weren't impressed with this method. They cared more about how players looked—the swing, the attitude, even the girlfriends. (Yes, one scout actually said a player’s girlfriend wasn’t attractive enough.) At…

5 Unorthodox Creative Marketing Solutions That’ll Make Your Business Stand…

Sergio Fetter Aug 23, 2022

In today's business world, it's more important than ever for small businesses to find ways to stand out from the competition. Customers have…

Planning

Do you Want to Be an Apartment Vendor? Here’s What You Need to Know

Sergio Fetter Aug 17, 2022

It was a chilly and raining February afternoon when I met the new owners of an apartment complex. I was their new vendor. We walked around the…

Marketing

How to Develop a Market Strategy that Works in 2022

Sergio Fetter Aug 16, 2022

Keeping up with marketing trends can be a full-time job. In 2022 alone, we have seen a huge shift, where people are more interested in…

Planning

5 Tips to Help Your Small Business Cut Spending and Conserve Cash

Sergio Fetter Aug 12, 2022

The current state of the economy has left many small business owners anxious about their spending and cash flow. This article will cover tips…

Cyber Security

What is a SQL Injection and How to Prevent It?

Sergio Fetter Jul 27, 2021

An SQL injection attack involves inserting or "injecting" a SQL query through the client's input data to the application. Bad actors can use…

Cyber Security

Joker Malware Flooding into Google Play

Sergio Fetter Jul 16, 2021

Be aware, The Joker, an android trojan, has been detected yet again. Google Play has re-enforced the Joker premium billing-fraud…

Cyber Security

What Does Ransomware Mean For Your Business

Sergio Fetter Jun 16, 2021

For small business owners, the internet has made things a lot easier. In some cases, it is the very heart of the company. Unfortunately, along…

Accounting

How to Calculate Gross Profit Ratio

Sergio Fetter Jan 19, 2021

Understanding the importance of the gross profit ratio is a crucial task for any business owner. Calculating the most appropriate way to use…

Accounting

Finding a Solution to Cash Flow Problem by Factoring

Sergio Fetter Jan 12, 2021

As you might have already experienced, it is not unusual for small businesses to be short on cash. Depending on the industry you operate in,…

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